Evolve Beauty UK
Evolve Beauty is a natural body, and hair care brand. Their products are all vegan, eco-friendly, and organic. All Evolve products are hand-crafted from their studio in Hertfordshire, England. Furthermore, their website claims that this ensures each products’ antioxidants remain fresh in the natural oils, butters and extracts. As a regular Evolve customer over the years, I can attest to their amazing products. It’s always nice to find a natural skincare, and body brand that is not only high functioning but high quality. Since I’ve already done an Evolve Beauty Review in the past, the next step is obviously to bring you a wonderful Q&A session with the lovely Laura Rudoe, the founder of Evolve Beauty. I hope you enjoy!
What was the inspiration behind Evolve Beauty?
I actually suffered with bad skin when I was younger and so I have always been interested in skincare and learning about the best ingredients and natural solutions for skin problems. After graduating from Harvard Business School I helped to set up an ethical beauty brand called NUDE, I loved being apart of the clean beauty revolution and later decided to set up my own natural beauty company.
What makes your brand different?
All of our products are natural, organic, cruelty free and vegan, reflecting my own belief that organic plant based materials are better for our bodies and for the planet. I’m also super proud that all of our products are handmade in our Hertfordshire Eco-Studio. Whenever you purchase one of our handmade skin treats you can find the name of the lovely person who made it for you label.
Is your business your passion?
When we graduated from business school, they told us to do something you love and make your passion your business. My passion has always been to help people with their skin and make a difference in their lives. I have also always been a passionate consumer of organic products and I’ve done a lot of research into how plant based materials are better for our bodies, particularly our gut biome, so it’s great that I can now share this passion with everyone through our products.
What made you start your own business, instead of going down the 9-5 route?
I always knew that I wanted to set up my own business and have control over my brand. I’ve always believed that it’s important to practice what you preach and so as a thought leader in clean beauty I created my first brand, Evolve Beauty, which will actually be turning 10 years old in October!
If you originally went down the 9-5 route, when did you know it was time to leave and start your own business?
After helping to set up NUDE and working in consulting I knew that it was time to take the leap and follow my passion to set up my own natural beauty brand. It took years of research, hard work and trial and error to create the perfect product formulations but eventually I was able to launch Evolve Beauty!
What’s the hardest part about being a founder, and what’s the most rewarding?
The hardest part about being a founder is definitely how thinly you’re spread throughout the business, I’m constantly jumping from one thing to the next. When the brand was much smaller it used to be even harder and so I’ve had a go at doing every job in the company at one point or another.
The best part is definitely hearing all of our customers amazing feedback, it always makes my day to hear how we’ve made a difference in someone’s life. It makes all the hard work worth it when you know that our products are bringing joy to someone else.
Any advice you’d like to give to aspiring business owners?
Just be authentic, be yourself and create something you really believe in!
Interested in checking out some Evolve Beauty products?
Here’s a link to their site:
p.s They recently launched their new Evolve Beauty skin and hair care bundles! They’re lush, and now you can save money too. Click here to check them out.