Lune Essentials is a 100% natural vegan brand offering essential oil-based products. This includes an aromatherapy pulse point treatment, a multi-purpose pillow, yoga mat and face spray, and soy wax candles. Each product is infused with a calming blend of lavender, cedarwood, and sweet orange essential oils.
What was the inspiration behind your business?
I am inspired by minimalist design and a beautiful product. These two concepts have been the backbone of Lune since its inception. Lune started out of personal necessity as I wanted a completely natural spray for my yoga mat. I began experimenting with essential oils. After a few months, I decided upon the woody, floral and citrus balance. Several months later, the range had grown and before I knew it, I was making bottles for friends and family. The demand and feedback from those around me inspired me to take the plunge and Lune was born.
What makes your business different?
I use to work at a wonderful cosmetic retailer and I genuinely loved their products. However, they weren’t completely natural. As someone who struggles with psoriasis, I found that I couldn’t use the products I was selling. Lune’s ethos and values unconsciously developed to be as natural and ethical as possible in all aspects of the brand. Lune is 100% natural and vegan and uses as little plastic as possible. Not only are the products beautiful to use but they also contribute to a variety of important causes. Furthermore, I wanted Lune to be sophisticated and simple in its brand aesthetic, without compromising its integrity and quality. I feel like Lune has been able to strike that balance well so far; I only hope that it gets better and better.
Is your business your passion?
It has certainly become a passion and I find myself constantly and excitedly thinking about how I can improve the brand. I am passionate about a variety of things and I have noticed that other areas I care a lot about have crept its way into Lune such as my advocacy for mental health. When I’m not running Lune, I am investing my time into my dance career of which I am equally passionate about. It is nice to have the balance of two great passions so I can swap my attention between the two whenever I feel and then come back to the other with fresh eyes and energy.
How can our readers incorporate your brand into their everyday life?
The first product to come out of Lune was the Lune Mist. I initially wanted it as a yoga mat ambiance spray. Whilst, concocting the recipe, I noticed the ingredients were so gentle and 100% natural. So, the product could also be used on the pillow and face. Moreover, the Lune Mist would make a lovely refreshing spritz by placing it in the fridge to chill.
Another great benefit of the Lune Mist and the Relax Roll On is that it makes a wonderful travel companion. Both products are under 100ml and are onboard essential, especially helping with flight anxiety or jet lag. On long haul flights, both products would serve to freshen and calm your energy. The candles come in 3 different sizes making them suitable for 3 different spaces.
The smallest 60ml candle is an ideal office desk or bathroom size. The middle 120ml candles make a beautiful bedroom or meditating addition. Lastly, the large 500ml candle is perfect for the lounge or dining room. Our newest addition is the ethically sourced cotton Lune tote. Which is perfect for almost everything from carrying groceries, to books and laptops to just an everyday handbag.
Since you went the originally 9-5 route, when did you know it was time to leave and start your own business?
When I’m not performing I have always worked in retail. For me, it was my bread and butter job but not my calling. However, I did have many years of fun and friendships at the various retail places I worked and learned many valuable basics of how to run a business. This year, however, something changed and I don’t quite know what I can put it down to. Perhaps turning 30, perhaps I just reached my limit. What started off as a whisper soon grew into deep unsettling anxiety of unfulfillment. However, I liked where I worked and I liked my colleagues but I just knew in my gut that I could not go on selling someone else’s dreams when I had ideas and aspirations of my own.
At the time, I had some trips for the summer that I had lined up. Thus, I decided to leave my job, go traveling and work out my next step when I got back. I had already started making Lune products for friends and family during this period and they had encouraged me to do markets. After my trips, I made the big decision to jump feet first into launching Lune properly. Although sometimes the finances aren’t as secure as when I was working in retail, I am much happier and fulfilled and am so glad I took the plunge.
If your current biz is your side biz, and you’re still doing the 9-5, how do you manage that? Is this situation ideal for you, or do you plan on working 100% for yourself one day?
I am doing a musical next year for 3 months in Vienna so that will be the first time I’m going to have to juggle two full-time jobs. I suspect organization is going to be absolutely key and being over-prepared (plus I have some great people around me as well who are always willing to help out).
What’s the hardest part about being a founder and what’s the most rewarding?
The hardest part of being a founder is making decisions and knowing that if it doesn’t work out, it falls on you and you alone and you will have to take the brunt of it. This is scary but also very educational. So far I have made many little missteps but quickly learned and realign myself back on track. But it is these hiccups and errors that I am most proud of. When I don’t know something, I look it up and educate myself. This has happened many times over and now, not knowing something doesn’t scare me as much as it did at the beginning. I sometimes shock myself with the amount of new knowledge I have picked up and the wonderful people and brands I have been introduced to.
The most rewarding thing is giving back and spreading a positive message, as cliché as that sounds. I look up to entrepreneurs who not only provide something they are passionate about but can combine their business to be of service to others. To me, that is the ultimate goal and balance in life as there is nothing more “win-win” than helping others. On a more superficial note, I love it when I receive orders and get to carefully and lovingly package them up and post them away. It’s so encouraging when you get that little notification and really pushes me to keep going, knowing that people out there obviously really believe in the brand.
Any advice you’d like to give to aspiring business owners?
Research. And I don’t just mean reading textbooks. Look what other brands are doing with their advertising, their colour schemes, their social media. Ask yourself what you like about one brand and what doesn’t work with others. Research suppliers, stockists, entrepreneurs. Then when you have an idea, just start putting the wheels in motion. You will be surprised how much you can achieve with little to no money by experimenting.
For fun, go online and make 10 drafts of a logo or labels before you settle on the one you love. Ask for opinions and feedback from friends and family if you are unsure. Make sure you would not only use the product or service you are offering but if you saw it in the shop, you’d love it and everything about it. Start small because you need to find your footing and grow gradually. You don’t need to have everything perfect and ready to make public on the stock market. Work out what you can do yourself and do it. Personally, I made my website, products, labels, emailed stockists, social media and more. t should be noted, I haven’t been to business school or have a degree in marketing.
All in all, I just had a strong idea of what I liked and didn’t like and just started and it all kind of snowballed. I admit I was a little naïve as to how much work it would be taken to run a small business, but I think I needed to be or I may not have tried. I have yet to have a day where I am not excited about working on my brand. Even the tedious problems are quite fun. Take small calculated risks so you don’t have too much at stake and learn from everything and everyone around you. I think the most important thing is to have a good quality product that is inspired by you and your life and try not to compare yourself to similar brands.
Where can our readers find your products?
Lune has a handful of lovely stockists around London that can be found on the website. Otherwise, our website, Lune Essentials hosts all the products as well and our Instagram @lune.essentials is a great way to keep up to date.